Why was diet coke made

By | October 12, 2020

why was diet coke made

February 9, Diet Coke Mini 7. Caffeine-Free Diet Coke. This is very over priced and should not be advertised as a prime item as it does not ship within two days more like two weeks. Diet Coke is the most popular sugar-free soft drink. I find that seriously annoying. Who would beat Denver? Top reviews from the United States. We may update this record based on further research and review.

Diet Coke has been a consumer favorite since its introduction in , launched after a lengthy period of product development. The product was an instant success, a testament to Coca-Cola’s attention to detail when developing both the product itself and the marketing campaign that unleashed it. Despite its ubiquity in the marketplace, how much do those who drink it really know about the diet soda?

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Made diet coke why was

Until that point, extending the Coca-Cola Trademark to another brand had been a no-no. But times had changed. Diet Coke was pegged a top priority. The project was strictly top secret; only a handful of senior executives knew about it, and team members had to agree to the assignment before getting the details. Goizueta green-lighted the Diet Coke project, which shifted quickly from planning to implementation. Second, if senior leadership said no to Diet Coke, then we likely would have lost cola position. Colas accounted for 60 percent of all soft drink sales in the U. Diet Coke was seen as the right product for the right time. Diet Coke was the most straightforward articulation of the promise of the brand. The plan motivated the system and turned bottlers into full-fledged Diet Coke enthusiasts. When you remove the second-highest cost item after aluminum cans, you can make the numbers trend pretty well.

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